We’ve changed

After 10 years as WorkWords, we’ve changed our name: Alucida will be our name from February 2004.

Our old name tied us down because it implied that our business is writing, when in fact, working with words is just one part of what we do. The true value of our work is in the thinking behind the words, which stimulates your insight and helps you achieve the best outcomes for your business.

We hope our new name, Alucida , makes it clearer what we do for you.

We haven’t changed

Our name has changed but we haven’t.

We’ll continue to help you:

    develop focused strategies and rational systems

  • use clear documents to change and align your processes
  • implement your policies, processes and strategies
  • effectively distribute your organisation’s knowledge on intranets.